Banyak sekali tutorial diluar sana yang membahas tentang Ilmu SEO, mulai dari OFF-Page sampai ON-Page.
Tapi disini kita hanya akan membahas SEO ON-Page, dan akan kita persempit hanya pada pembahasan mengenai bagaimana Cara Meulis Artikel SEO.
Perhatikan Keyword Density
Idealnya jumlah sebuah keyword yang anda targetkan dalam satu artikel adalah tak lebih dari 3% (menurut versi moz.com) tapi ini bukan tolak ukur pasti. Agar lebih jelas, lebih bijak kalau anda tonton langsung pembahasan mengenai keyword density ini bersama ahlinya yaitu Matt Cutts.
Catatan Kata Demi Kata untuk Anda yang malas buffer atau kuota sedang sekarat, tapi mohon maaf belum bisa saya translate, karena memang ada banyak sekali, jadi hanya bisa saya beri caption-nya langsung dari youtube.
Today's question comes from the Bay Area of California.
The question is, "What is the ideal keyword densit.7%,
7%, or 77%?
Or is it some other number?" Oh, boy.
Keyword density, let's talk about it a little bit.
A lot of people think there's some one recipe and you can
just follow that like baking cookies.
And if you follow it to the letter,
you'll rank number one.
And that's just not the way it works.
So if you think that you can just say, I'm going to have
14.5% keyword density, or 7%, or 77%, and that will mean
I'll rank number one, that's really not the case.
That's not the way that search engine rankings work.
So the way that modern search engines, or at least Google,
are built is that the first time you mention a word--
hey, that's pretty interesting.
It's about that word.
The next time you mention that word, it's
still about that word.
And once you start to mention it a whole lot, it really
doesn't help that much more.
There's diminishing returns.
It's just an incremental benefit, but it's really not
that large.
And then what you'll find is if you continue to repeat
stuff over and over again, then you're in danger of
getting into keyword stuffing, or gibberish and
those kinds of things.
So the first one or two times you mention a word, then that
might help with your ranking, absolutely.
But just because you can say it seven or eight times, that
doesn't mean that it will
necessarily help your rankings.
So the way to think about it is this.
Think about the keywords that you'd like to
have in your copy.
Make sure your copy's long enough so that you can work
those keywords in to your copy in a natural way and not an
artificial way.
And my recommendation is to either read it aloud, or read
it to someone else, or have someone else read it, and sort
of say, do you spot anything that's artificial, or stilted,
or it doesn't quite read right?
And if you can read through the copy and have it read
naturally where a person isn't going to be annoyed by it,
then you're doing relatively well.
But if you're like one of these guys where all
you're doing is--
I know you're interested in red widgets because red
widgets are one of the best things in the world to have.
And if you're an expert on red widgets, then you'll know that
the best source of red widgets is blah,
blah, blah, blah, blah.
Then that's really going too far.
And you can really kind of tell whenever you land on a
page if you're an experienced SEO, if someone's just like
trying to get the same phrase on the page as many times as
possible, because it just looks fake.
And that's the sort of area in that niche where we try to
say, rather than helping, let's make that
hurt a little bit.
So I would love it if people could stop obsessing about
keyword density.
It's going to vary.
It's going to vary by area.
It's going to vary based on what other
sites are ranking it.
There's not a hard and fast rule.
And anybody who tells you that there is a hard and fast rule,
you might be careful, because they might be selling you
keyword density software or something along those lines.
So I hope that helps.
Maybe we can dispel that misconception and people
realize not to worry that much about it.
Just make sure you have the words that you want
to have on the page.
Make sure that they read naturally.
And you should be in pretty good shape.
Thanks very much.
The question is, "What is the ideal keyword densit.7%,
7%, or 77%?
Or is it some other number?" Oh, boy.
Keyword density, let's talk about it a little bit.
A lot of people think there's some one recipe and you can
just follow that like baking cookies.
And if you follow it to the letter,
you'll rank number one.
And that's just not the way it works.
So if you think that you can just say, I'm going to have
14.5% keyword density, or 7%, or 77%, and that will mean
I'll rank number one, that's really not the case.
That's not the way that search engine rankings work.
So the way that modern search engines, or at least Google,
are built is that the first time you mention a word--
hey, that's pretty interesting.
It's about that word.
The next time you mention that word, it's
still about that word.
And once you start to mention it a whole lot, it really
doesn't help that much more.
There's diminishing returns.
It's just an incremental benefit, but it's really not
that large.
And then what you'll find is if you continue to repeat
stuff over and over again, then you're in danger of
getting into keyword stuffing, or gibberish and
those kinds of things.
So the first one or two times you mention a word, then that
might help with your ranking, absolutely.
But just because you can say it seven or eight times, that
doesn't mean that it will
necessarily help your rankings.
So the way to think about it is this.
Think about the keywords that you'd like to
have in your copy.
Make sure your copy's long enough so that you can work
those keywords in to your copy in a natural way and not an
artificial way.
And my recommendation is to either read it aloud, or read
it to someone else, or have someone else read it, and sort
of say, do you spot anything that's artificial, or stilted,
or it doesn't quite read right?
And if you can read through the copy and have it read
naturally where a person isn't going to be annoyed by it,
then you're doing relatively well.
But if you're like one of these guys where all
you're doing is--
I know you're interested in red widgets because red
widgets are one of the best things in the world to have.
And if you're an expert on red widgets, then you'll know that
the best source of red widgets is blah,
blah, blah, blah, blah.
Then that's really going too far.
And you can really kind of tell whenever you land on a
page if you're an experienced SEO, if someone's just like
trying to get the same phrase on the page as many times as
possible, because it just looks fake.
And that's the sort of area in that niche where we try to
say, rather than helping, let's make that
hurt a little bit.
So I would love it if people could stop obsessing about
keyword density.
It's going to vary.
It's going to vary by area.
It's going to vary based on what other
sites are ranking it.
There's not a hard and fast rule.
And anybody who tells you that there is a hard and fast rule,
you might be careful, because they might be selling you
keyword density software or something along those lines.
So I hope that helps.
Maybe we can dispel that misconception and people
realize not to worry that much about it.
Just make sure you have the words that you want
to have on the page.
Make sure that they read naturally.
And you should be in pretty good shape.
Thanks very much.
Memilih Judul Artikel Yang Tertarget
Menargetkan satu banyak keyword dalam 1 Artikel bukanlah hal yang bagus, terkecuali blog Anda sudah memiliki ranking tinggi di google, itu tidak akan menjadi masalah. Tapi jika blog anda adalah blog baru, jangan sekali-kali menargetkan keyword yang banyak apalagi dengan persaingan yang ketat.
Salah satu tool yang paling populer untuk mentarget-kan kata kunci adalah Google Keyword Planner, disini Anda bisa menganalisa berbagai hal tentang keyword yang akan Anda pilih, diantaranya adalah :
- Jumlah Pencarian Perbulan
- Tingkat Persaingan
- Harga Yang Disarankan
Semua itu bisa Anda dapat jika bergabung terlebih dahulu dengan Google Adwords.
Perhatikan Struktur Dari URL Halaman
URL dan isi postingan harus sesuai untuk itu jangan pernah memanipulasi url Anda, atau mencoba membodohi pengunjung dengan url yang tidak sesuai dengan isi postingan tersebut.
Penulisan URL yang benar adalah yang langsung tertuju pada kata kunci yang sedang anda bidik. Atau dengan kata lain jangan menambahkan kata basa-basi pada URL Anda.
Hubungkan Antar Artikel Dengan Link
Menambahkan Link yang terkait dengan artikel yang sedang anda buat, tidak hanya dapat menurunkan bounce rate, tapi juga memberi dampak yang baik untuk seo.
Gunakan Fitur Search pada blog untuk membantu anda menemukan artikel yang saling terkait, dan kalau sudah ketemu tinggal Anda hubungkan satu dengan yang lain.
Pastikan Artikel Anda Unik
Tak perlu menambahkan bahasa alay atau sejenisnya hanya untuk membuat artikel anda terlihhat unik, cukup dengan mencari style anda terlebih dahulu, lalu tulis apa yang anda pikirkan.
Jika anda tidak yakin apakah artikel yang telah anda tulis tersebut unik atau tidak, kini bisa anda pastikan dengan copyscape, sebuah situs yang menawarkan pengecekan kemurnian atikel. Dan dulu saya juga pernah menuliskan artikel tentan cara menggunakan copycape ini, jika berminat silahkan anda baca di Cek Kemurnian Artikel Dengan CopyScape.
5 Tips diatas saya rasa sudah cukup untuk membuat sebuah artikel menjadi seo. Jika ada sesuatu yang ingin Anda tanyakan seputar artikel seo, jangan sungkan-sungkan untuk mencorat-coret di kolom komentar.
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Tagged @ Nasihat SEO
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